I combine brand, data, and analytics to help grow your business.
Having led global digital initiatives for MNCs such as Bosch, Philips, Heineken to e-commerce startups, i bring a pragmatic, analytical and measurable approach to digital initiatives.
i have held the position of CMO and Head of Product for Dunkin Donuts…
MY TECH STACK
I work with analytics and digital tool across the consumer journey
TRAFFIC SOURCES
![Google Analytics](https://www.preetikumar.com/wp-content/uploads/2019/03/Google-Analytics.jpg)
![Google Tag Manager](https://www.preetikumar.com/wp-content/uploads/2019/03/Google-Tag-Manager.jpg)
![Buzzsumo](https://www.preetikumar.com/wp-content/uploads/2019/03/Buzzsumo.jpg)
![google ads](https://www.preetikumar.com/wp-content/uploads/2019/03/google-ads.jpg)
SOCIAL LISTENING
![Sprout social](https://www.preetikumar.com/wp-content/uploads/2019/03/Sprout-social.jpg)
![Mention](https://www.preetikumar.com/wp-content/uploads/2019/03/Mention.jpg)
![Tweetdeck](https://www.preetikumar.com/wp-content/uploads/2019/03/Tweetdeck.jpg)
![Hootsuite](https://www.preetikumar.com/wp-content/uploads/2019/03/Hootsuite.jpg)
SOCIAL ANALYTICS
![Advanced pre analytics](https://www.preetikumar.com/wp-content/uploads/2019/03/Advanced-pre-analytics.jpg)
![Twitter Analytics](https://www.preetikumar.com/wp-content/uploads/2019/03/Twitter-Analytics.jpg)
![Hubspot](https://www.preetikumar.com/wp-content/uploads/2019/03/Hubspot.jpg)
![Brandwatch](https://www.preetikumar.com/wp-content/uploads/2019/03/Brandwatch.jpg)
UX OPTIMISATION
![Optimiwely](https://www.preetikumar.com/wp-content/uploads/2019/03/Optimiwely.jpg)
![Crazyegg](https://www.preetikumar.com/wp-content/uploads/2019/03/Crazyegg.jpg)
![usabilla](https://www.preetikumar.com/wp-content/uploads/2019/03/usabilla.jpg)
![proto](https://www.preetikumar.com/wp-content/uploads/2019/03/proto.jpg)
CRM
![agile](https://www.preetikumar.com/wp-content/uploads/2019/03/agile.jpg)
![Hubspot 1](https://www.preetikumar.com/wp-content/uploads/2019/03/Hubspot-1.jpg)
![Zoho crm](https://www.preetikumar.com/wp-content/uploads/2019/03/Zoho-crm.jpg)
DATA VISULISATION
![Data studio](https://www.preetikumar.com/wp-content/uploads/2020/04/Data-studio-300x152.png)
![Fushion charts](https://www.preetikumar.com/wp-content/uploads/2019/03/Fushion-charts.jpg)
![Google developers](https://www.preetikumar.com/wp-content/uploads/2019/03/Google-developers.jpg)
![Visual](https://www.preetikumar.com/wp-content/uploads/2019/03/Visual.jpg)
PROBLEMS I HELP SOLVE
- Creating an Online Business Model
- Content Strategy
- China Market Entry using the digital ecosystem
- Open Innovation for loT
- UX and UI Optimisation
- Data Visualisation & Reporting
- Integrated Digital Marketing Campaign
TESTIMONIAL
Preeti and her team have their finger on the pulse when it comes to the China digital marketing scene
![Stefan Altorfer](https://www.preetikumar.com/wp-content/uploads/2019/03/Stefan.jpg)
She adapts quickly, works well with her colleagues and partners, and is quick to take responsibility
![Santosh Desai](https://www.preetikumar.com/wp-content/uploads/2019/03/santosh.jpg)
Within 3 months of the project, our numbers on behaviour and conversion metrics improved significantly
![Christopher Noe](https://www.preetikumar.com/wp-content/uploads/2019/03/christopher.jpg)
Preeti had an impactful stint in Dunkin’ India. She able to see ahead, forward plan and execute well to the plan
![Dev Amritesh](https://www.preetikumar.com/wp-content/uploads/2019/03/dev.jpg)
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
![Stefan Altorfer](https://www.preetikumar.com/wp-content/uploads/2019/03/Stefan.jpg)
Page views and average visit duration went up, with a drastic drop in the bounce rate
![Christopher Noe](https://www.preetikumar.com/wp-content/uploads/2019/03/christopher.jpg)
Gave us a top level strategy and also quick win tactics linked with ROI and timeline to success in China e-commerce
![Stefan Altorfer](https://www.preetikumar.com/wp-content/uploads/2019/03/Stefan.jpg)
Preeti was a great mentor to me! The experience transferring from Preeti made me grow a lot
![Brooke Liao](https://www.preetikumar.com/wp-content/uploads/2019/03/brooke.jpg)
She has a fine instinctive grasp of consumers, brands, and marketing which she has supplemented with the hunger she has for learning
![Santosh Desai](https://www.preetikumar.com/wp-content/uploads/2019/03/santosh.jpg)
She had a collaborative approach, giving good training to the team
![Christopher Noe](https://www.preetikumar.com/wp-content/uploads/2019/03/christopher.jpg)
She can turn projects involving multiple aspects & stakeholders management into solvable and concrete tasks
![Brooke Liao](https://www.preetikumar.com/wp-content/uploads/2019/03/brooke.jpg)
Amplify helped us capture the essence of Campfire into the digital space. They built the website based on our needs”
![Julian Leung](https://www.preetikumar.com/wp-content/uploads/2019/03/julian.png)
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READ MY LATEST MUSINGS
The Trade Desk is that hot ad tech company that probably you
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