Objective Art Gorgeous is an e-magazine for the art and fashion scene that approached Preeti in an effort to improve their audience engagement. Despite publishing quality content on a frequent basis, the e-zine’s website metrics showed a 58% bounce rate, 1.5 pages per session with sessions lasting only 1.15 minutes, and a mere 2.7%
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JIdentity, Website, Digital Marketing Founded by Preeti, Spabulous was born out of her passion for spas and the world of wellness. Her aim was to build Spabulous as a trusted online resource for reviews and information related to spas and wellness. Preeti undertook a category study for online wellness platforms both in Hong Kong
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ObjectiveJade & Jewels was a three-year old bricks and mortar jewelry business in India founded by two sisters seeking to transition to an e-commerce business. The sisters engaged Amplify to establish an online brand identity, manage setup of full e-commerce operations, drive digital marketing and SEO strategy to gain leads and new customers, and help
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Objective As a joint venture between Chinese auto manufacturer Guangzhou and leading French bank Sofinco, Gac Sofinco was seeking to create a digital channel strategy and technical roadmap to transition to a direct to consumer model that leveraged the omniscient WeChat platform. The channel needed to integrate auto sales teams, loan advisors, back-office auto
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Objective An avante garde Swiss luxury watch and jewelry maker wanted to create a splash in the Chinese media, leveraging their recent Cannes Festival participation and legendary parties attended by a “who’s who” of the international circuit. de Grisogono sought to leverage the event to build awareness and desire with the world’s biggest luxury
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Objective Alpine Cabin is a Swiss multi-brand retailer that sought to bring their diversified product line to the Chinese market. bringing the best of Swiss made products to China. To effectively bring the Alpine Cabin marketplace with a range of product categories (skincare, mom & baby, chocolate, cosmetics) to the robust Jing Dong market
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Objective In a major thrust to improve their digital competencies across marketing, supply chain and innovation divisions, Philips wanted to develop an understanding of global digital capabilities on a common scale. This was to be used to develop a training roadmap to bridge the capabilities gap and put Philips ahead of the curve instead
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Objective As many entrepreneurs saw the opportunity to convert former factories to co-working spaces in post-industrial Hong Kong, the market became saturated and highly competitive for new entrants. Campfire Collective launched in 2016 with operations on two former industrial sites and called on Preeti to build their brand and web presence. The site needed to
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Objective As the Internet of Things (IoT) became an area for increased opportunity and investment for many tech firms, Bosch sought to crowdsource innovation by creating an open hackathon for university students, local startups, accelerators, mentors, and entrepreneurs in China. The goal of the hackathon was to generate new use cases for Bosch IoT
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Objective Dutch brewer Heineken International had entered the mineral water market with their launch of Sourcy and required assistance to penetrate the Chinese market. Preeti was hired to put together a tailored digital strategy and go-to-market plan for the brand. The unique challenges associated with foreign brands entering China required Preeti to earn Sourcy’s
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